Gucci by Gucci

Everything about this advert infuses beauty and luxury. The models are absolutely gorgeous, the setting is moody with gold, creams and browns and the fabrics are soft silk. David Lynch (director) has completely captured the essence of Gucci. The camera shots merge into one another creating a dream like scene that emphasises how amazing the perfume must smell. I also think 'Heart of Glass' by Blondie is the perfect sound track. 

CKIN2U

The Calvin Klein advertising always conveys the sexy and daring streak that is associated with the brand. The camera work creates a fast paced sequence, perhaps trying to connote the heartbeats of the characters as she is chased up the building. I think the name of the campaign is really successful in promoting two fragrances for males and females, and they keep the sex appeal with the suggestiveness of 'CKIN2U'. 

It Must Be Love

'Magical' from BBH London for Vodafone's 'Make The Most of Now' campaign simply makes me smile... What more could you need from an advert?!

Changing Faces

DDB UK created a moving campaign for 'Face Equality' in May 2008. The University of Washington discovered that a shocking '9 out of 10 people were in denial about their prejudices against people with facial disfigurements.' This is clearly awful for people who do live with a facial disfigurement, who presume they will not get a job, get into university etc. 

The objective of the campaign is to get people to confront their own prejudices and change them for good. This is done by advocates who are prepared to put themselves forward in order to raise awareness and spark debates about the subject. 

I find these posters highly impactful, particularly because it is a shock to see people that look so different. DDB have allowed the photographs to have centre stage, with simple typography in white. The campaign is a print campaign, but there will be more TV/viral activity to follow. 

Cactus Kid Episode Three

Mother have created an on going campaign for Oasis soft drinks with the Cactus Kid storyline. It all seems a bit bizarre, but Oasis are targeting those who don't want to drink regular water, making the cactus an appropriate idea.

What I like most about this campaign is that viewers are encouraged to get involved by voting on the final part of the storyline on a website set up for the campaign (see link below). Mother have created two possible endings, and only the viewer can decide. This is such clever marketing, as it creates a buzz about the drink and gets viewers onto the website where there are even more opportunities for visual promoting.

Above is episode three, but take a look at the others! The website keeps viewers updated on the story so far and has fantastic visual effects. As a website, it is easy to navigate whilst keeping it interesting with movement and the soundtrack of the advert. All this enhances the fun, care free and quite rebellious nature that Oasis want to portray through their products. 

www.runcactuskidrun.com 

PSP Twisted Faces

TBWA London have a created a comical advertisement for the new PSP, using characters Milo and Maria. I have no idea how they went about producing this, but it is so cleverly done that it looks real! It just shows how endless the possibilities are with technology available today. 

Hide & Seek

In my opinion, the Orange brand has one of the strongest identities around at present, and they have particularly successful TV advertising that captures a wide target market. 'Hide & Seek' is one of my favourite Orange adverts because of the clever animation and intruiging story line. I particularly like how even though there is no explanation as to why the socks are playing hide and seek, the music and the 'look' of the advert instantly say 'Orange'. 

Wieden and Kennedy London were the creatives behind this advert, which I found on www.eatpes.com, a really good website with quirky videos. If you are interested in animation and digital effects this website will definitely interest you!

Nike Mayfly

The Spin have created an interesting idea for the advertising of the new Nike Mayfly trainer, which completely compliments the important features of the product. They have printed onto a 38G thermal blanket to portray the light weight and fragile nature of the new trainer. The shoe is designed to be light weight for sprinting short distances rather than long distance running. The simplicity of the idea encapsulates the visual identity of Nike, keeping to black, sans serif type, with the tick logo quite discreetly at the bottom. The brand is so well known, they do not need to be too loud about the logo if it does not enhance the design. 

Harvey Nichols Cat Fight

Another successful campaign from DDB UK, showing the comical side to the lengths fashion conscious women will go to find the best bargains. The cat fight image is definitely my favourite!

Harvey Nichols Fashion Statement

DDB UK have successfully portrayed Harvey Nichols commitment to high impact fashion with this campaign, whilst keeping it accessible for all language barriers (this was key as it was to be run in the UK and Asia). I find the campaign comical whilst combining sleek photography to emphasise the designer clothing.