Nike Mayfly

The Spin have created an interesting idea for the advertising of the new Nike Mayfly trainer, which completely compliments the important features of the product. They have printed onto a 38G thermal blanket to portray the light weight and fragile nature of the new trainer. The shoe is designed to be light weight for sprinting short distances rather than long distance running. The simplicity of the idea encapsulates the visual identity of Nike, keeping to black, sans serif type, with the tick logo quite discreetly at the bottom. The brand is so well known, they do not need to be too loud about the logo if it does not enhance the design.