DDB UK created a moving campaign for 'Face Equality' in May 2008. The University of Washington discovered that a shocking '9 out of 10 people were in denial about their prejudices against people with facial disfigurements.' This is clearly awful for people who do live with a facial disfigurement, who presume they will not get a job, get into university etc.
The objective of the campaign is to get people to confront their own prejudices and change them for good. This is done by advocates who are prepared to put themselves forward in order to raise awareness and spark debates about the subject.
I find these posters highly impactful, particularly because it is a shock to see people that look so different. DDB have allowed the photographs to have centre stage, with simple typography in white. The campaign is a print campaign, but there will be more TV/viral activity to follow.
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