Claes Oldenburg

Oldenburg is renowned for his sculptures of mundane, everyday objects, and has displayed them around the world. Some of these sculptures have interactive capabilities, creating more interest for the viewer. The style of the sculptures meant they were often associated with the Pop Art movement, as they were seen as fun, bright and were a popular addition to the environment. 

Wrap It

Christo and Jeanne-Claude are in my eyes legendary for their large scale artworks. They are known for the art of 'wrapping', which can go from wrapping trees (as shown above) to wrapping buildings and even islands! Such large projects have a massive impact upon the surrounding environment and take a lot of planning and preparation. 

Christo and Jeanne-Claude have completed 18 projects, and failed 37, which just shows the passion and commitment that goes into each design. Many of the 37 failed projects were down to refusals of plans and the loss of interest from the designers themselves. Their website explains that their projects are their own ideas, so when they lose the passion for it, it is time to move on. The wrapped Reichstag in Berlin took 25 years to complete... that's commitment! 

Cow Parade

I first came across the Cow Parade when I was carrying out research for my D&AD project last semester. The Cow Parade is the worlds largest public art display, which has been going since 1999. Each cow sculpture remains the same, whilst each cities artists/designers are challenged to come up with an inspirational, eye catching design. 

The Cow Parade is also a good cause, as after the display, many of the cows are auctioned off and the money is given to charity. The organisations Chicago auction raised a staggering $3 million for charity back in 1999. The highest bid was for the Tiffany cow, which went for $60 thousand. 

This event is fantastic for creating a buzz for art amongst the general public, who perhaps are not all keen on modern art. Stumbling across a life size model cow whilst walking through your city would create much interest and get people thinking about the thought behind each cow design. 

Kiss On The Green

The Kiss On The Green campaign was created by Naked Communications. The idea behind the campaign was to encourage Londoners to change to Kiss 100 FM from the default station Capital. Kiss wanted to market themselves to the young, free and daring London crowd, so Naked created a highly interactive campaign, involving brands such as Subway, and embracing the summer with events in parks. This drew in many new listeners and secured their presence in the radio sector.