Cow Parade

I first came across the Cow Parade when I was carrying out research for my D&AD project last semester. The Cow Parade is the worlds largest public art display, which has been going since 1999. Each cow sculpture remains the same, whilst each cities artists/designers are challenged to come up with an inspirational, eye catching design. 

The Cow Parade is also a good cause, as after the display, many of the cows are auctioned off and the money is given to charity. The organisations Chicago auction raised a staggering $3 million for charity back in 1999. The highest bid was for the Tiffany cow, which went for $60 thousand. 

This event is fantastic for creating a buzz for art amongst the general public, who perhaps are not all keen on modern art. Stumbling across a life size model cow whilst walking through your city would create much interest and get people thinking about the thought behind each cow design.