Mother have created an on going campaign for Oasis soft drinks with the Cactus Kid storyline. It all seems a bit bizarre, but Oasis are targeting those who don't want to drink regular water, making the cactus an appropriate idea.
What I like most about this campaign is that viewers are encouraged to get involved by voting on the final part of the storyline on a website set up for the campaign (see link below). Mother have created two possible endings, and only the viewer can decide. This is such clever marketing, as it creates a buzz about the drink and gets viewers onto the website where there are even more opportunities for visual promoting.
Above is episode three, but take a look at the others! The website keeps viewers updated on the story so far and has fantastic visual effects. As a website, it is easy to navigate whilst keeping it interesting with movement and the soundtrack of the advert. All this enhances the fun, care free and quite rebellious nature that Oasis want to portray through their products.
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