This cute little book is part of the Persil advertising by BBH London. It tells the story of the environmental benefits of the new Persil, and the pop-up book adds to the charming tone of voice that Persil aim to portray. The involvement of children in the advert gives the brand a friendly, family feel that consumers can trust, and the pop up book itself is so cleverly done that it keeps viewers interested in quite a boring product!
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