In my opinion, the Orange brand has one of the strongest identities around at present, and they have particularly successful TV advertising that captures a wide target market. 'Hide & Seek' is one of my favourite Orange adverts because of the clever animation and intruiging story line. I particularly like how even though there is no explanation as to why the socks are playing hide and seek, the music and the 'look' of the advert instantly say 'Orange'.
Wieden and Kennedy London were the creatives behind this advert, which I found on www.eatpes.com, a really good website with quirky videos. If you are interested in animation and digital effects this website will definitely interest you!
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