The aim was to encourage new faces to visit the Tate Modern, and Naked Communications did this by utilising the broad appeal of Andy Warhol's art. The medium of the internet was not around during Wahol's time, but Naked claim that they believe Warhol would have embraced it, and that it was the best way of reaching a wide audience.
The micro-site allowed viewers to upload their photograph and have it transformed into a Marilyn Monroe style piece. The user even got their own 15 minutes of fame on the home page once they uploaded their photo. More than 10 thousand people uploading onto the site, creating a new buzz about the Tate Modern.
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