CKIN2U

The Calvin Klein advertising always conveys the sexy and daring streak that is associated with the brand. The camera work creates a fast paced sequence, perhaps trying to connote the heartbeats of the characters as she is chased up the building. I think the name of the campaign is really successful in promoting two fragrances for males and females, and they keep the sex appeal with the suggestiveness of 'CKIN2U'. 

Logo

'Logo' book is written by Michael Evamy, and has been designed by Spin creative agency. The book covers many logos, from the more traditional to the new and contemporary, which means it has a very wide range to refer to.

Keeping a simple black and white palette for the majority of the book ensures it looks smart and fresh. The reverse of the dust jacket also doubles as a poster which outlines the categories within the book, which is a nice touch to something that some people take off and don't use. 

Dog Brochure

I found this brochure whilst browsing through The Chase's website. I really like the simplicity of the type layout, letting the image of the dog be the initial focus. It is clever the way they have managed to use the Dalmation's spots to subtly show the areas surrounding Manchester. 

It Must Be Love

'Magical' from BBH London for Vodafone's 'Make The Most of Now' campaign simply makes me smile... What more could you need from an advert?!

Claes Oldenburg

Oldenburg is renowned for his sculptures of mundane, everyday objects, and has displayed them around the world. Some of these sculptures have interactive capabilities, creating more interest for the viewer. The style of the sculptures meant they were often associated with the Pop Art movement, as they were seen as fun, bright and were a popular addition to the environment. 

Wrap It

Christo and Jeanne-Claude are in my eyes legendary for their large scale artworks. They are known for the art of 'wrapping', which can go from wrapping trees (as shown above) to wrapping buildings and even islands! Such large projects have a massive impact upon the surrounding environment and take a lot of planning and preparation. 

Christo and Jeanne-Claude have completed 18 projects, and failed 37, which just shows the passion and commitment that goes into each design. Many of the 37 failed projects were down to refusals of plans and the loss of interest from the designers themselves. Their website explains that their projects are their own ideas, so when they lose the passion for it, it is time to move on. The wrapped Reichstag in Berlin took 25 years to complete... that's commitment! 

Water Painting

I first came across the works of Gary Hume after a visit to the Tate Modern, where I was intrigued by 'Water Painting' 1999. The brightness of the painting conceals the ambiguity of the body parts, which do not actually belong to one whole body, but are all segmented across the piece.

Hume's works are very varied; I would recommend taking a look at some of them on the Tate website.

www.tate.org.uk